Each leader should have a go at answering the questions below
They are designed to prompt your thinking so you don't need an answer for each question if you haven't got one. (One idea per sticky note)
- What have been our inherent sources of success to date?
- What are our unique strengths (from our SWT)?
- What do our customers value about us?
- What makes us unique and valuable?
- What do you do that your competitors don’t or can’t do?
Each leader should share with the team the thinking behind their ideas.
You can use a physical whiteboard, or this Miro (digital whiteboard) template to get you started.
Next, look for similar ideas and group the common ones together.