Agree on three strategic anchors.
This will take some time. Allow the discussion to flow. Remember you want robust discussion and debate, there isn't great insight with head nodding.
For each anchor, ask these questions:
- Does it leverage your strengths and passions?
- Can you actually make it happen?
- Is it pragmatic and clear?
- Is it valued by your target customers?
- Reflect on your purpose – does it support us in delivering on our purpose?
- Reflect on your bullseye – does it work in our bullseye?
- Reflect on your values – does it sit with our values?
For the set of anchors as a whole, ask these questions:
- Are they coherent?
- Do they work together to guide good decision making?
- Would a competitor share all three?
- Is at least one or more difficult for a competitor to replicate?
Strategic anchors example
The anchors below are from a company that provides health and safety training for high-risk occupations.
Enduring learning
- Our experiential learning uses the most effective program design, delivery methods & technology to ensure skills transfer to the workplace.
- We're rigorous in assuring the competency & safety of trainees.
- Our skills maintenance cycles provide a refreshed learning experience and repeatable business.
- Our price, volume, and quality model focuses on standardised & specialised courses to ensure commercial sustainability.
Industry trust
- Our national target group of high-risk industries has common needs for Safety, Survival, Emergency Response & Management (SSER&M) training and aligned regulators.
- We establish long-term commercial relationships with Foundation Clients (FC) in key industries. We provide full scope, make it easy, and always meet demand.
- We make it easy for contractors & individuals to meet the needs of operators & regulators.
- Stakeholders see we're a part of their industry, we understand their needs & we work with them to improve.
Scaled delivery team
- Our delivery team work together to deliver high-quality, cost-effective learning through high & low demand.
- Our trainers are professionals who give a shit. They're humble team players who are agile and flexible. No rock stars.
- We can recruit to meet demand and we use our natural strengths to develop great trainers with high standards.
- We are a long-term employer of choice for trainers because we provide a great working environment, high-quality resources & career pathways with purpose.
Network of centres
- Our centres work together to consistently meet industry needs from their hubs around Australasia.
- Our Hub & Centre Model guides how our centres work together for the success of the whole & for each centre specialising in its local markets.
- Our centres are equipped with critical industry physical simulation assets creating a workplace learning environment.
- Our centres & assets are consistent, fit for purpose and cost-effective to own & operate at the scale needed to meet the market
Strategic Anchors Meeting: Description