What are you trying to achieve?
A brief statement about the overall aim of the objective. It should speak to the “why” and the “what” - what the goal is and what will change if you succeed. You could use these formats:
- To (achieve this goal), so that (this change occurs)
- To (move from here) to (here) to that we achieve (this goal)
- To create a change from (this state) to (this state), so that we achieve (this goal)
Why now?
Focus on explaining why it is important now.
Give some context about how it fits into the bigger picture (e.g. your vision or goals) and explain why the team feels this is an important focus.
This keeps it relevant and allows your employees to see themselves and their teams coming together to support the objective and connect their contribution to its success.
Key Results