Purpose statement
Is it working for us?
- Is it inspiring?
 - Why should people care?
 - Does it tell you what the business stands for?
 - Would it attract people to your business?
 - Would it attract investors/customers to your business?
 
Values
For each value, each leader is to consider:
- How well are you living the value? Give each a rating out of 10, with 10 being I am the perfect role model! 
- Remember, as leaders you must be role models for the culture you want.
 - Provide examples of how you demonstrated the value over the past year.
 - Have you had any challenges in living the value?
 
 - Name some examples of people in the business who exemplify the value.
 - Highlight any discrepancies you have seen between stated values and actual behaviour.
 - Are there any systems or symbols in the business that are in opposition to our values?