What do your customer's need?
If you haven’t got a really good grasp on the answer to this question you need to ask them!!
Don’t be arrogant and assume you know. This is not an exercise in wishful thinking.
“Gee, I hope they want what we are passionate about and great at!”
You want to determine the 3 or 4 things that are important to your customer.
Bullseye Dialog: Great At Guidance